Vilebrequin partners with Abu Dhabi
The objective
Our goal is to amplify Vilebrequin's awareness while celebrating its exclusive partnership with the Saadiyat Beach Club. By combining the timeless elegance of the Tropezian House with the unique environment of Abu Dhabi, we aim to engage a target audience around shared values: marine conservation, the French art of living, and beach luxury. Through a strategic collaboration with selected influencers, we want to inspire a community in search of authentic and exclusive experiences, while generating measurable performance.
Our approach
At Social Cut, we created a campaign that combines visual storytelling and emotional impact. By capitalizing on the strength of the digital ecosystem, we collaborated with carefully selected influencers who resonate with the world of Vilebrequin. Each piece of content reflects the marriage between tropical refinement and the brand's ecological commitment. Our approach is based on creating immersive and aesthetic content designed to resonate with a discerning audience, with rigorously tracked KPIs to measure impact at every stage of the campaign.
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Activated talents
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Contents
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Successful campaigns
The contents
The results
The opinion of Vilebrequin
Our inspiration
Inspired by Vilebrequin's Tropezian heritage and the preserved ecosystem of the Saadiyat Beach Club, our campaign derives its strength from the intersection of luxury and nature. We have envisioned stories that evoke the softness of fine sandy beaches, the allure of turquoise waters, and the quest for meaning through an environmentally respectful lifestyle. Sea turtles, emblematic of marine preservation, become the common thread in a story that celebrates both elegance and responsibility, perfectly resonating with the DNA of the Vilebrequin House.
