Pampers, if you're a champion!
The objective
Our mission with Pampers was to promote their flagship product, the "Little Champion" diapers, through an influencer campaign designed to resonate with young parents. This support aimed to create a trust relationship between Pampers and its target audience by showing how the diapers meet the real needs of toddlers in their daily lives.
Our main objective was to highlight the reliability, quality, and comfort of Pampers products by associating them with authentic moments of family life. Through a tailored strategy and collaborations with influencers specialized in parenting, we enabled Pampers to strengthen its position as a trusted ally for active parents.
Our approach
At Social Cut, we believe that authenticity is the engine of successful communication. For Pampers, we adopted an approach centered around real and inspiring content, capturing the precious and sometimes unpredictable moments of family life. In collaboration with Charlotte, a well-known influencer in the parenting sector, we showcased, through engaging posts and spontaneous videos, how Pampers diapers meet the expectations of parents.
Our approach is based on analyzing consumer needs, a rigorous selection of partners, and creating omnichannel campaigns that maximize impact while staying true to the brand's values.
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Activated talents
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Contents
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Successful campaigns
The contents
The results
The opinion of Pampers
Our inspiration
The boundless energy of children and the daily challenges that parents face are at the heart of our inspiration. At Social Cut, we have drawn from moments of authenticity, complicity, and resilience that shape family life to build a campaign reflecting the reality of modern parents. We were inspired by the idea that each day with a child is a unique adventure, and that Pampers, with its "Little Champion" diapers, is a reliable companion to support them. This vision guided us in creating content that celebrates family life in all its spontaneity and diversity.
