Starbucks, one step ahead...
The objective
The goal of our support is to help Starbucks strengthen its brand awareness and deeply engage its community through an innovative influencer strategy and customized creative content. By closely collaborating with the brand, we aimed to capture the attention of its target audience while conveying its core values.
Our campaigns have allowed Starbucks to authentically connect with its consumers, boost its online engagement, and solidify its position as a leader in the coffee industry. With over 53 million impressions generated, we have demonstrated that influence and storytelling are at the heart of digital growth.
Our approach
At Social Cut, we believe in a strategic and collaborative approach that puts authenticity at the center of every project. With Starbucks, we focused on a dual strategy combining creative content production and targeted influencer campaigns. This method allows us to tell a captivating story while maximizing the reach and impact of each action.
We select influencers aligned with our clients' values, create engaging formats, and constantly analyze results to optimize every step. For Starbucks, this approach has generated millions of impressions and strengthened the emotional bond with its community.
35
Activated talents
200
Contents
7
Successful campaigns
The contents
The results
The opinion of Starbucks
Our inspiration
Our inspiration comes from the core values of our clients and the expectations of their audience. For Starbucks, we drew from the warm and inclusive universe of the brand, highlighting the art of sharing a moment over coffee. We also draw inspiration from new digital trends, authentic content, and human interactions to create campaigns that touch hearts and leave a lasting impression. At Social Cut, we turn every detail into an opportunity to tell a memorable story, always respecting the unique identity of our partners.
