Take off Kayak
The objective
We partnered with Kayak to highlight its travel search engine, which effectively compares flights, hotels, vacations, and rental cars. Our goal was to introduce this platform to as many people as possible by collaborating with influential content creators. We aimed to democratize the use of Kayak and position it as an indispensable reference against its competitors. By inspiring users to plan their travels easily, we sought to enhance the brand's visibility and stimulate engagement around its services.
Our approach
To promote Kayak, we developed a tailored influencer strategy in partnership with content creators such as @aleksytb, @valise_et_caramel, @lesantoines, and @le_vincent_le_vrai. These collaborations highlighted how easily Kayak compares offers for flights, hotels, and car rentals.
Each creator shared authentic travel experiences while concretely illustrating the benefits of the platform. The result: engaging content that generated 13 million impressions, strengthening Kayak's brand awareness and encouraging communities to use it for planning their next adventures.
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Activated talents
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Contents
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Successful campaigns
The contents
The results
Kayak's opinion
Our inspiration
We are driven by the idea that every trip should be easy to organize and a source of inspiration. This vision guides our work with Kayak, a platform that simplifies the comparison of the best deals on flights, hotels, and rental cars. Inspired by the diversity of possible experiences, we have selected creators capable of telling true and engaging stories. Through their narratives, we wanted to show that planning a trip with Kayak means easily accessing a multitude of options, all while saving time and optimizing your budget. Because a good trip always starts with a good plan.
