Learn with Decathlon
The objective
The goal of our support for Swapfiets was clear: to make this unique bike rental service known to the Parisian public, embedding it in their urban daily life. To achieve this, we activated five creators specialized in humor and lifestyle on TikTok and Instagram to convey the message in a playful and authentic way.
The idea was to spark curiosity, embed the brand in conversations, and inspire a new way to get around the city. With over 2 million views and a high engagement rate, the operation perfectly fulfilled its role of raising awareness and visibility.
Our approach
At Social Cut, we believe in the power of creators to bring brands closer to their audience in an organic and natural way. For Swapfiets, we designed a campaign tailored to the codes of the platforms, focusing on entertaining and accessible content.
The activation of humorous and lifestyle profiles allowed us to present the service not just as a simple mobility offer, but as a true Parisian living experience. This strategy enabled us to achieve massive visibility and solid engagement, while giving the brand a modern, approachable, and innovative image.
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Activated talents
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The contents
The results
Decathlon's opinion
Our inspiration
Our inspiration came from the Parisian urban lifestyle, blending practicality, humor, and creativity. We wanted to show that Swapfiets is not just a service, but becomes a mobility companion, making life easier in a city that is constantly on the move. By relying on creators capable of narrating this experience with spontaneity, we sought to reflect the freedom and simplicity embodied by the brand. This mix of authenticity, fun, and closeness guided the entire campaign, reinforcing Swapfiets' resonance with its target audience.
