Every year, the end of autumn marks the arrival of Black Friday, a global commercial phenomenon that has become essential. For businesses, it’s the perfect opportunity to capture consumers’ attention with impactful offers and innovative campaigns. For customers, it’s a time synonymous with good deals and a hunt for promotions.

An American Origin Conquering the World

Black Friday, which has its roots in the United States in the 1960s, was originally just a day marking the start of Christmas shopping, right after Thanksgiving. But what first started as an American tradition quickly exported itself internationally, redefining consumption habits in many countries, including France.

Today, this event far exceeds its initial purpose. It is no longer just a time for sales, but a true celebration of commerce and consumption, driven by a buying frenzy and expertly orchestrated communication.

A Growing Impact in France

In France, enthusiasm for Black Friday continues to grow. The sales made during this period show spectacular increases each year. In 2022, for example, billions of euros were spent, both online and in stores. It’s not just the scale of the figures that impresses, but also the evolution of shopping behaviors: consumers are increasingly planning their purchases in advance, attracted by discounts sometimes available well before the official date.

For brands, Black Friday represents much more than a simple opportunity to sell. It is a strategic lever to strengthen their awareness, retain their customers, and conquer new audiences. It is also a good time to experiment with new digital tools, such as omnichannel campaigns or increased use of social networks to reach an ever more connected audience.

The Stakes Beyond Promotions

While Black Friday is often seen as a hunt for low prices, it has also become a laboratory for brands competing with ingenuity to stand out. Through storytelling, influencer marketing, and exclusive offers, companies are doubling their efforts to create a memorable customer experience.

Meanwhile, debates are emerging about the environmental impact of this event. More and more consumers are becoming attentive to the origins and sustainability of the products they buy, prompting some brands to adopt a more ethical approach, such as “Green Friday” or charitable actions during this period.

A Constantly Evolving Commercial Celebration

Black Friday is much more than just a day of promotions. It is a showcase for commercial innovation, an opportunity to affirm brand identity, and a key moment to capture the attention of an audience in search of exceptional offers.

With its influence extending each year, it remains to be seen how companies will continue to exploit this global event while meeting the expectations of a clientele that is increasingly demanding and aware of environmental issues.