1. Creators are on fire

In the summer, creators are inspired: they move, they travel, they change their scenery. And above all, they have more time to work with brands.

➡️ It’s the opportunity to:

• Showcase your product in a stylish setting (beach, pool, sunset…)

• Create more spontaneous, lively content

• Step away from the perpetual white background or studio

💡 Pro tip: summer stories, vlogs, and reels perform incredibly well. Think format before thinking product.

2. People are scrolling a lot (really a lot)

Even on vacation, we stay glued to our phones. By the pool, on the train, on the towel: scrolling doesn’t take time off.

• You reach a relaxed audience that has time to stop and appreciate good content.

• Lighthearted posts, feel-good content, a bit humorous or very visual have even more impact.

• Short formats (TikTok, reels, carousels) are thriving.

In short, if you have a message to convey, it might not catch on in September, it’s now.

3. You can create a “summer edition” campaign without breaking the bank

No need to reinvent the wheel. You can simply:

• Co-create a limited edition summer with a creator

• Offer a special summer promo code

• Wrap your product in a 100% seasonal vibe (e.g.: “your beach routine” or “influencer happy hour”)

This type of activation really works: it creates buzz without being heavy, generates cool content, and converts better than an overly institutional brief.

4. You can target very local (and it makes a difference)

In the summer, big cities empty out, vacation spots fill up. Why not bet on hyperlocal?

• A restaurant in Biarritz + visiting creators = instant visibility

• A food brand collaborating with influencers in Provence or Corsica = guaranteed sunny content

• An e-commerce brand with a localized message = targeted clicks and sales

🎯 Well-thought-out local influence is highly profitable.

5. You can prepare for back-to-school while others are sleeping

Final point: summer is also the best time to prepare for what’s next.

• Launch a teaser for a new product

• Collect emails through collaborations or contests

• Create “evergreen” content that will serve you in September

You’re planting seeds while others are napping. And come back-to-school, it’s you who reaps the rewards.

In summary

Summer influence isn’t just about beach photos and cocktails. It’s a real opportunity for savvy visibility, with lighter campaigns, but often more effective. The landscape is less saturated, creators are available, and the audience is more engaged.

And if you want a hand to activate this properly, at Social Cut we know how to create great content, even in 35° 😎