In partnership with Sony Pictures, a complete management of influencer castings has been established to promote the premieres. Throughout the year, carefully selected talents are invited to enhance the impact of Sony Pictures' films. For Ghostbusters, director Gil Kenan along with actors Paul Rudd, Finn Wolfhard, and McKenna Grace had the opportunity to present the film to 50 privileged guests before its official release in theaters, scheduled for Wednesday, April 10, 2024. The premiere event took place at the Grand Rex, offering a unique experience around this new film.