The idea is a somewhat specific type of creators, 3D artists, graphic designers, embroiderers who occasionally partner with brands. We therefore recommended that Sandro work with the perfect creator for this campaign: Léo Lorini. After several weeks of filming and editing, the TikTok video is available and is a hit: a 3D animation showcasing the Sandro brand on the Champs-Elysées. A campaign with very good engagement at 7.3%, for 255,000 views and 18,300 reactions! But the result is worth much more than words.