We brought back BookTok!

Hugo Publishing

Hugo Publishing

We brought back BookTok!

Campaign context

Campaign context

This year, Hugo Publishing has enhanced the visibility of its publications through a custom-designed digital strategy. By collaborating with influential creators such as @mllefantasia, @oceandreaa, @princesselily, @jennaboulmedais, @carolineambrosini, and @val_vitti, the campaign generated over 15 million views. This success not only increased the recognition of the published works but also created strong engagement within a community of passionate readers, thus providing sustainable visibility and significant resonance for the publisher's publications.

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